Content Marketing is Effective Modern Lead Generation for Businesses Today
Earn exclusive leads online by delivering the right content, to the right people, at the right time.
Taking Traditional Efforts into the Modern World
“61% of consumers are more likely to buy from a company that delivers custom content” – Custom Content Council.
In traditional times, offline referrals and face-to-face networking were a common way for leads and growth for many businesses. Although they still can be effective, times have also changed. Today, most consumers search online before they make a purchase.
It’s important your business is found where consumers search and gather online. Through modern tactics like content marketing, you can increase your visibility online, tap into local audiences with custom content that attracts your ideal prospects, and strengthen relationships with your loyal customers.
With the AMP and your dedicated coach, you’ll learn content marketing best practices, and most importantly, we’ll help you take traditional offline efforts online, and into the modern world.
Affordable Marketing Made Simple and Effective
“Did you know that content marketing costs 62% less than traditional marketing and generates 3X as many leads?” – Hubspot
Small businesses lack the luxury of massive budgets that are bloated by ineffective advertising. But they still need to drive brand awareness and leads with limited resources. Content marketing is the best solution for small businesses to do both.
It’s simple: content gets more attention when it speaks to leads. That means blogs, videos, social media, reviews, and every piece of content consumed online are key to getting your website recognized.
We’ll help you identify effective topics surrounding your industry and then make every effort to help you reach your ideal prospects with custom content that speaks to them.
How Do We Measure Success?
First, we track views on your website
Second, we use powerful measurement tools for search engines to show you how much content is driving traffic back to your site and what audiences click on the most.
Third, we measure your search traffic. As we optimize accordingly, we can fine-tune how your website directs inbound traffic.
Ultimately, we optimize your content and website so you can convert exclusive leads into long-lasting customers.